happy holidays & decorating our tree

happy holidays & decorating our tree

It’s that time of year, when the blog goes quiet and I take two weeks off with my love. Can not wait! We’re visiting family & friends, doing a few day trips and finally hunkering down to paint my office. But in the meantime, I wanted to share a few photos of our home + our day spent decorating the tree. The best! As per usual, Sunshine (our cat) obsessed over the

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pairing a statement necklace with jeans

pairing a statement necklace with jeans

When it comes to wearing statement necklaces?! I love pairing mine with distressed boyfriend jeans, or a long cozy cable knit pullover and leather leggings. It’s absolutely my favourite way to elevate my everyday outfits! And… if you’re eying mine and wondering how you can nab your own? Easy peasy, friends! Today I’m teaming up with Happiness Boutique and they’re

Statement Necklace c/o Happiness Boutique, Forever 21 Motto Jacket (similar), Loft Sweater (similar), AEO Boyfriend Jeans (similar), Banana Republic Tote, Zara Flats (similar & I’m also hella’ obsessed with these)

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Please Update Your Bloglovin', Feedly and RSS With The New URL!

Guys, I've moved to a new URL www.by-theshore.com and am now blogging on Squarespace. So head on over to the new Bloglovin' or RSS feed and be sure to follow along. Originally I was hoping my Bloglovin' would get moved but it's taking a wee bit longer than I had hoped.

And this gal is itching to blog on the new space. I've got outfits to share, pics of our new home (we've moved), plus I'm hosting a HUGE giveaway on the blog today. One lucky reader will win a custom Squarespace blog design. So yeah, see you over there!! xo

A New Home For By The Shore!!

I'm excited to announce "By The Shore" is finally moving to it's new home and will now be hosted by Squarespace. I'm kicking up my feet and doing a little dance over here, guys! The switch has honestly been incredible and I'm over-the-moon in love. The new platform offers amazing widgets + features, eCommerce and full integration. I've been planning the "switch over" since early this year, but of course, it takes time to set everything up! However, the day is here and I'm all smiles!

On that note, head on over to the new site and check it out! A few things to note: bloglovin' will automatically be updated and all my social media portals are staying the same. However, if you follow via feedly or google friend connect? Be sure to update those! As for the new site? You can expect the same content, a fully integrated online shop (re-launching this May) plus I've set up fancy new pages. I hope you love it as much as I do and I can't wait to start posting over there!

It's going to be a fun couple of weeks! I'm planning a not-to-be-missed giveaway (or two), pics of our new home (we're currently moving in) and I'm jumping on the capsule wardrobe train. So yup, definitley expect to see more outfits posts this spring and summer! As always, thank you for all your amazing support and for being the raddest readers out there. Luv ya! xo

Home Inspiration | Gallery Wall

First things first, THANK YOU, for all your amazing feedback on my photography biz & new site. You guys sure know how to make a gal smile! So, my sincere thank you's for that... I'm thinking... I just might have the sweetest readers in all the world!! As for today? We're chatting gallery walls, and I wanted to share my favourite inspirations with you. We're only a couple of days away from moving and one of the things I can't wait to do is add a gallery wall to our living room. They're such a fun way to add interest & colour, plus prints are easy to switch out if you'd like to create a new mood. Fun right, who's done one? Any sage advice?!

daily reads

Say Hello To My New Photography Site!!

In midst of all the packing (eeps, we move next week!) I've also been hard at work on my photography website, and I'm thrilled to announce it is finally up and running. Pop the champs, right?! When it comes to photography... there's nothing I love more than capturing beautiful & candid photos for couples and families. I'm incredibly excited to pour my energy into the biz this year and really turn it into a full fledged business and career. It's something I'm incredibly passionate about, and you know me, I always believe in growing and pursuing the things you love!! Be sure to visit the site and blog. Plus, I've started a facebook, insta and twitter account for Shore Studio too. Yay!!


New Home | Sneak Peek

As promised here's a sneak peek at our new home. Yup, we're pretty darn excited! Many of you have asked about our decor and I'm excited to say I definitley have lots of plans & ideas. We're focusing on lovely pale grey's, creams and creating interest by layering lots of texture. For the master bedroom we'll be keeping things white & airy and adding grey damask wallpaper to our ensuite bathroom. Lastly, the second bedroom will be converted into a full office + will house my online shop, which will be re-opening once we move! Lovely, right?!

Weekly Wrap Up

Hello friends, let's wrap this week up. Yeah?! It's been an amazingly full & fun week. We're getting so close to our move and my business has been buzzing lately. On Wednesday, we excitedly did our walk-through with the developer. Then, later that day my parents popped by to view the showrooms with us, plus we did a walk around the neighbourhood. It's looking sooo pretty over there... the magnolia trees are in bloom and the area is so serene & chill - which I love! 

Photos From Our Week: 1) A sneak peek of our new home. 2) Neutrals and sandals. My forever crush! 3) Hung out with the cutest little family and did newborn photos 4) Working on several fun blog projects & collaborations!

Links, Check Em' Out!

♥ Following all the fun for Texas Style Council on Twitter.
♥ Want these shoes so, so badly!
♥ Can't wait to set up my new office and this one is the perfect jumping off point.
♥ 44 office organization hacks!
♥ My fave homemade sweet potato chips!

business goals: I'm embarking on several expansions for my business and can't wait. Firstly, I hope to move the blog to squarespace so I can house all of my businesses under one roof. It's been a long time coming and very needed! Then, there's the new office space + I'm looking to hire someone to help me run things around here. I'm one gal and most days I'm feeling pretty over-run. So yeah, good stuff!

on the horizon: Moving and home decor. That is all my brain seems to be thinking about. If that wasn't obvious! ;)

Home Tour | One Last Look

I won't lie, it's pretty bittersweet sharing our home on the blog for the last time!! Of course we're over the moon about our new place... but, this was the first home that Martin & I purchased together and it's hard to say goodbye. Sigh! As for a new home update?! We're excitedly doing a walk-through with our developer next week, and move early April. I'm definitley excited for all the extra room we'll have and I love the aesthetic. Everything is white and we'll have wide plank hardwood. Haha, which I'm pretty sure I've said like a million times! But that part's got me really, really excited. If ya couldn't tell already! ;)

Also, a BIG & gracious thank you for your amazing support on my spring sponsorship packages. If you haven't already nabbed a spot for your biz or blog, you can do so here! Okay dolls, happy Friday and weekend. Yay! xo

Sponsor Call | New Packages For Spring!

I'm so very excited to be releasing my new spring sponsor packages for 2015. They are bigger & better than ever and meant to help your business, blog or brand shine! I'm proud to say "By The Shore" reaches 13,000+ subscribers... women that are engaged in the community, creative and looking for new blogs and shops to discover. If you're interested in teaming up? You can purchase your spot directly from this post, plus be sure to head over to my newly designed partner page to get all the details, or to learn about custom collaborations!

And... to celebrate the new ad program? I'm offering a 20% promo code on all spots, code: letsparty - CAN'T WAIT TO HELP GET YOU STARTED!!! XOXO
Let's Work Together!

Welcome to By The Shore, a life & style blog started in the spring of 2013. We're thrilled to know you're interested in working with us! Currently the blog reaches over 13,000+ subscribers and has worked with several admirable & large scale brands, including: LOFT, Birks Canada, Modcloth, Shop Ruche, Jacob, Fossil and Blowfish Shows. By The Shore has also been featured by the Huffington Post, Lucky Magazine Style Collective, along with several other print magazines.

Each week you'll find 3+ posts, which are brimming with inspiration, and focus on: fashion, beauty, home decor and small business ownership. Our goal is to help women live more creative and inspired lives! As such, we love to team up with businesses that match our passion, and above all, we believe in working with brands we wholeheartedly adore. We're excited to work with you! If you have any questions... contact us at veronika.bytheshore(at)gmail.com

CURRENT STATS - Updated March 3, 2015!
Facebook Likes: 1,014
Twitter Friends: 2,466
Instagram Followers: 3,700+
Pinterest Followers: 1,533+
Average Monthly Page-views: 50,000+

LOFT, Birks Canada, Modcloth, Shop Ruche, Jacob Canada, Fossil, Blowfish Shows, Lacoste, The Nest, Selective Potential, Jen Loves Kev and Coco & Vera. By The Shore has also been featured by several print magazines including the Huffington Post, Lucky Magazine Style Collective and Bella Magazine.

The Ad Program!

We excitedly revamped our ad program for Spring 2015, and it's bigger & better than ever! Our greatest joy is to help introduce your brand to thousands of fashionable and creative women. When it come to creating content for our sponsors? Please know, we take great care in delivering sponsored posts that are creatively executed, styled and professionally photographed. We want you to shine! 

Custom Brand Opportunities!

Looking to have something tailored for your brand?... No problem, we'd love to work with you on a custom collaboration and are happy to work within your budget. Just fill out our form below and we'll be sure to respond within 24 hours. We can't wait dream up something wonderful for your brand!

Fill out my online form.
About Veronika

Veronika is a thirty-something gal, living in a charming ocean-side town with her husband, Martin, and their adorable Eskipoo dog Scout. By day she works as an entrepreneur, graphic artist & photographer, plus runs her online shop. She grew up in the Czech Republic and moved to Vancouver, BC with her parents when she was 7. She then went onto study acting and fine arts, where she met her husband Martin, who still actively works in the film industry today.

Veronika worked as a film & theater actress throughout her twenties. Until she finally settled on starting her own business a few years ago and received her degree in Business Administration. Life as a business owner has been an amazing adventure and creating projects she's passionate about is what keeps her going!

Most days you'll find Veronika spending time with friends & family, crafting DIY projects for the home, going on hikes, dreaming up photo-shoots, making jewelry for her shop, or hosting a fun girls night. Above all, Veronika believes in encouraging and empowering women through their own creative lives, and is happy to be a cheerleader for the people close to her as well as her blog readers!

The Blog

Started in the spring of 2013, By The Shore is a place for Veronika to share her greatest passions, which include: fashion, home decor, beauty, healthy living recipes, business advice and share creative enthusiasm with like minded gals! Veronika has had the opportunity to work with amazing brands, travel for conferences and meet so many of her favourite bloggers face-to-face! Recently she also started a YouTube Chanel which she's very much eager to grow and turn into an amazing resource and extension of By The Shore!

When it comes to blogging? Veronika never stops dreaming, she feels spell bound by the blogging community and loves surrounding herself with creatives that are equally charged and passionate about what they do. If you're a burgeoning blogger?! Be sure to read Veronika's "Blog Workshop!" The perfect collection of posts to jump-start your own blogging venture!

The Shop

Aside, from blogging Veronika also runs a graphic design shop and a jewelry/accessories shop, xo veronika! The shop excitedly opened it's virtual doors in the spring of 2014 and serves as a one stop shop for all of Veronika's favourite things. There you'll find handmade pieces from Veronika herself as well as curated pieces from her favourite designers, adorable bags, leg-wear and scarves... the shop will also be debuting home accessories and stationary later this year.

If you have a question about the shop, or are interested in introducing us to your own line of handmade products (we're always looking for new shops), pop our team a line at hello@xoveronika.com. We'd absolutely love to hear from you!

Blog Workshop | Personal Branding

I'm pretty certain that personal branding IS one of the funnest things, ever!! Knowing your style and communicating it throughout all your platforms... your blog, blog design, photography and social media is such an important tool, and one many new bloggers overlook. For me, it's taken awhile to hone in on my "personal brand" and honestly I still feel like I have so much to do and learn. In fact... I'm considering having my site professionally re-branded later this year and switching over to the squarespace platform, but, we'll see! ;) In the meantime, lets take a look at how you can tweak and improve your personal branding... and as always, don't be shy in sharing your own tips + tricks!!

Logo // Having a professionally designed logo is a great place to start. When choosing "the one" you'll want to keep versatility in mind... as you'll be using your logo for your blog header, business cards and invoicing. It's such an easy thing to overlook, but trust me, it's an important tool to distinguish yourself as a professional. Whether you're running an etsy shop or a blog, being taken seriously is always a good thing!

Colours // For my blog, no matter the design revamp, I've always stuck to pretty and feminine colours. Soft greys, blacks and blush tones seem to be among my favourites! So how do you go about defining your own colours?! I recommend using Adobe's Color CC tool, it's an absolute favourite of mine and I use it for all of my blog templates. Once you've picked your three or four main colours, remember consistency is key, you'll want to use your branded colours for your social media chanels, business cards, or anything else blog related!

Blog Design // If you're serious about blogging and want to develop your brand & business... I absolutely recommend hiring someone to help design your best online life. Typically a custom design will run you between $300 - $600 and will allow you to truly shine the spotlight on your blog or business. A professional designer is there to help you access your brand, capture your vibe and help define your vision. However, if that's not feasible for you... choosing a template which will suit your logo + branded colours is also a great place to start!

Photography // Yay! My favourite thing in all the world. When it comes to taking photos for your blog, again, you'll want to think about your branding. Is your blog clean and modern?! Then I'd recommend using white & softly textured backgrounds for all of your photography, as well as airy and bright Photoshop filters. However, if you're more of a crafty/DIY blogger?! Then you might consider using reclaimed wood backgrounds and slightly more vintage inspired Photoshop actions. Skies the limit here, grab a stack of magazines, or start a pinterest board... there's so much fabulous inspiration out there!!

Props // In line with my photography advice, but definitely deserving of it's own category... let's talk props! Whether you're taking photos for a recipe, beauty post, or your instagram, props are such a wonderful way to further drive your branding. So, get shopping! ;) You'll want to grab some fun plates, bowls, backgrounds and above all remember to keep your "branded colours" in mind when choosing your items. You want everything to feel nice and cohesive!

Social Media // As for social media? Your sites should flow cohesively with the look and feel of your blog as well. For example, when designing my twitter page... I chose to work with the same elements and colours as my blog. Feels so much more cohesive, right?! The same is true of instagram, hone in on "your look" and stick to it! On that note, I hope to give my YouTube channel the same overhaul as well as my jewelry and graphic design shop later this spring/summer. Yay!

Look Around // There's no better way to learn than from the people who do it well. I love checking out blogs and their social media channels to take note. Sites that do it well? I have mad love for the Maiedae girls, take a peek at their pages & social sites... they do an amazing job. As well as Monika Hibbs, A Beautiful Mess and Oh So Pretty to name a few!

Well guys that's a wrap... thank you for reading! Be sure to share your favourite branding tips, or let me know if you have any questions in the comments below. I'll be sure to answer!! And... if you enjoyed reading my blog workshop feature, be sure to check out part one, "Creating Content!" xo

Evening Rituals

How did this happen? I have 10 + half written posts sitting as drafts in blogger. Whoops! Time to write and finish one... so, here we go! Lately, I've been trying to establish a few evening rituals for myself, things to help me gear down, and ultimately, help me got off my iphone & computer. Trust me, there's no shortage of those two in my life! ;) There's something so lovely and therapeutic about ending the day on a positive note + learning to step back. Perfect timing too, as this year I'm observing Lent and trying to slow down. Not an easy feat for me! So on that note, here's a list of my favourite/rotating evening rituals...

BUBBLE BATH AND TEA // I'll typically do a chamomile tea and a nice hot soak right before bed, and it's so darn good! I love adding bath bombs, or plain Epsom salts to relax my sore muscles from the day.

PEDICURE // If Martin is feeling up to it (he usually is) I'll coerce him into a foot massage. Haha! I love using peppermint foot cream and doing a quick pedi. My current favourite is the Sally Hansen gel line + the top coat leaves the prettiest sheen. Oh man, what is it about freshly painted nails?! Hello, instant happiness!

NIGHT-TIME WALK // I love getting bundled up in my coziest sweaters/leggings and going for a walk around our neighbourhood. It's so incredibly quaint here! I love seeing the glow of peoples lights and looking up at the stars. Plus, the cold air is so refreshing!

CONNECT // Connecting with either a Sunday service online (we've been going to Relate), or chatting on the phone with my mom is always great... the house is quiet, the pj's are on... it can't be beat!

WRITE // I recently started keeping a journal and I love taking a few minutes to jot down my thoughts from the day. It's proving to be a great way to check in with myself and see what's on my heart. I've been learning so much!

Hope you enjoyed reading through my list... plus be sure to leave me a few of your favourite rituals in the comments! Always love hearing from you guys!! Happiest Thursday, everyone! xo

Hello, On A Wednesday!

Today, I'm popping in to say hello and play a little catch up. How are you, guys?! I'm honestly missing blogging so much + working on my usual posts! But oh man, time is not on my side. As you know we're getting ready to move, Martin is busy with work & acting (he's shooting a recurring role on The Flash) and I'm working on several photography jobs. Life is full and wonderful. But of course, my poor blog is falling to the wayside as a result. It's hard to admit you can't do it all, but here we are, and I'm just going with it. Having said that... I do hope, to sit down and brainstorm for some content that's a little more manageable during this busy time. Can't wait to have things back up & running oh-so-soon! xo

PS - Many of you mentioned you missed the Disqus commenting system. Happy to report it's back!!

Yogurt Salsa Dip

I decided to fancy up some store-bought salsa the other day, and it turned out great! So, I thought I'd pop in and share it with you guys! The best part?! It's super quick & tasty which is always a win in my books! I paired the dip with some organic nachos the other day for lunch, however it's also super fab as a topper on baked potatoes. Yum!

You'll need:

1 cup salsa
3/4 cup plain greek yogurt
2 cloves garlic
2 - 3 tbsp fresh cilantro
1 - 2 pinch of salt

Mix your store-bought, or homemade salsa with yogurt in a bowl. Peel and crush 2 cloves of garlic, finely dice your cilantro and add to dip. Then salt to taste and you're done! Easy peasy, right?! Be sure to let me know what you think! xo

February Favourites | Vlog

Hello friends, today I'm sharing some of my beauty favourites for February, and tips on how I use them in my everyday routine. Plus, I'm dishing on my favourite accessory... wigs! Be sure to subscribe to my YouTube channel to stay up to date on new videos!! xo

Products mentioned:

Sally Hansen Miracle Gel - Dig Fig
Manna Kadar Cosmetics - Sheer Glo
Temptu S/B Highlighter - Pink Pearl
Maybelline Fit Me Concealer
Chanel Lipstick - Gabrielle #19
Loreal Intense Felt Tip Liquid Eyeliner

Etsy Shop Update

Hey guys, I'm excited to announce I've added a new blog template to my Etsy Shop. You can purchase "love letters" here, or view it in action, here! All templates include custom instal and take 5 - 7 business days to create. Easy, peasy. If you're looking for a refresh, or you're starting a new blog?! This is a wonderful and affordable solution! Feel free to email me with any of your questions... I'd absolutely love to help! xo